The Group
From trading roots to a diversified multi-market group.
S&R Sundeep Group is a diversified group with its financial headquarters in Dubai and operations across nine countries. Since starting in FMCG, the Group has expanded into retail and wholesale, food and beverage manufacturing, salt refining, automotive distribution, logistics, oil and gas, and industrial services.
Our story
From trading roots to a diversified multi-market group.
The Group did not arrive at its present shape through acquisition. Each business was built where there was already distribution, customers or physical presence.
The business begins
Sunder Gurbani begins the business in Africa, initially trading FMCG products.
The partnership forms
Raju Gurbani joins his brother in Congo around 2002. Their partnership becomes the foundation for the Group's expansion.
Across Central and West Africa
Operations expand across Central and West Africa, with trading and distribution remaining at the core of the business.
Into manufacturing and services
The Group diversifies into supermarkets, wholesale, salt and food manufacturing, beverages, automotive, oil and gas, and industrial services.
A nine-country group
The Group operates across nine countries, supported by its UAE financial hub, company-owned infrastructure and a local distribution network.
The brothers' long-standing partnership has remained central to S&R Sundeep Group's development.
The Group continues to pursue new markets, industries and business opportunities while building on its established African footprint.
At a glance
The Group today.
Sourcing and export
Sourcing and export
The Group's trading business is supported by export activity from India, which supplies FMCG and traded product lines into the African network.
Leadership
Owned and directed by its founders.
The Group has had the same leadership since 1999. Both founders remain owners and directors, and both remain directly involved in how it is run.
Continuing the journey
Building for the long term.
Since 1999, S&R Sundeep Group has grown through the strength of its partnership, operating experience and owned infrastructure. The Group remains focused on entering new markets, developing new businesses and building for the long term.
Start a conversation